No topic Essay Example | Topics and Well Written Essays - 250 words - 40

No topic - Essay Example The expertise of the knowledge is usually associated with the spokesperson’s being preferred to the product being advertised. In most cases, the products that need expertise are usually complicated and sometimes are associated with high financial risk. For instance, the product Dior is complicated; thus, it needs expert spokesperson that is also trustworthy (Sources and spokespersons 01). For instance, the Dior has used CÃ ©line Dion as the spokesperson. This celebrity is an expert with extensive public reputable image; thus, making her an expert for the advert. Additionally, she has been in many other ventures of the same type. Trustworthy persons behind ads usually influence the reception of the ads. In other words, ads with trustworthy celebrities as the spokespersons usually make consumers believe in such products unlike products or ads associated with untrustworthy celebrities as their spokespersons. It is notably, that the same spokesperson in Dior has never had any serious public scandals; thus, she remains trustworthy in her public life making her fit for the product regardless of the products complication (Sources and spokespersons 01). This characteristic is usually pegged on the attractiveness of the spokesperson on the ad. In the case of Dior ad, the image is quite attractive and it is bound to attract many since many consumers and none consumers will like the image thereby influencing their consumption decisions on the product (Sources and spokespersons